CONCEPT :

“Amazigh”, (plural Imazighen), means “free people” in the Tamazight language who are the “indigenous” people of North Africa. Among outsiders, the more common – though incorrect – name for Imazighen is Berber, a term that is largely rejected by Imazighen for its negative connotations. It’s related to the word ‘barbarian’.

I felt very at home in Morocco, perhaps because Amazigh culture is very similar to my Indian (Tamil) Culture.

The “Tamazight” language written in “Tiffinagh” script is one of the oldest languages in the world like Tamil.

Yennayer the Amazigh New Year is celebrated with special celebrations and dishes, Tamil people’s harvest festival is Pongal which is usually two days after Yennayer.

All my designs were inspired by my trip to Morocco and the Amazigh people. My designs combine geometric patterns, Southern Mosque architecture (very distinct & unique to the desert), Jewelry carvings, Tuareg symbols, traditional colors, & Tiffinagh script.

Color palette inspired by the traditional blues of the Amazigh & the Sahara desert. 

There are 3 distinct dialects of Tamazight in Morocco including Tache7it (Southeast), Tariffit (North), Tamazight (Atlas region) plus numerous variants of the language across North Africa.

The offset triangular shape is inspired by a men’s outfit called a Djellaba - the design is native to Amazigh people from the Desert. There’s a huge pocket heavily embroidered stitched on the front. I thought it was the coolest design ever, plus it looks like an Indian Salwar Kameez.

It says TIHLI or BEAUTY because that is what Amazigh culture is to me! 

• Front & Back Print
• Made of 100% combed and ringspun cotton
• Pre-shrunk fabric
• Unisex fit
• Side seams
• Coverstitched v-neck and hemmed sleeves
• Shoulder-to-shoulder taping

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Made to Order

Please allow 8-15 business days for production and shipping